Pricing & Investment
Dental Marketing Pricing Built Around Your Practice, Not a Price List
We don't publish flat dental marketing prices, and that's entirely intentional. A solo general dentist who needs local SEO and reputation management to fill hygiene chairs has completely different needs than a 4-location DSO running Google Ads, CRM automation, and social media across multiple markets. One price can't serve both practices fairly; trying to force it would mean overcharging the smaller practice or underbuilding the system for the larger one.
Every engagement we build is scoped around four variables: your practice size and number of locations, your current marketing state, the services required to hit your growth targets, and how aggressively you need to grow new patient volume. We then tie the marketing investment to the production outcomes we're targeting, because dental marketing should show up in your chair schedule and hygiene recall numbers, not just your analytics dashboard. Our clients track cost per new patient (CPNP), production lift, and treatment plan close rate: the metrics that actually move the business.
Every engagement is custom-scoped and priced on a free strategy call. We don't list fees here because your investment depends on your practice: the services that will actually drive new patient growth for your specific market, size, and goals. Contact us to get your custom scope and investment outlined in 30 minutes, with no obligation.
Custom Scope & Pricing
Confirmed on your free 30-minute strategy call. No obligation.
- Scoped to your practice size
- No long-term contracts required
- Marketing tied to production
4–7x
average return on investment
90
days to measurable new patient growth
100%
dental practices, no generalist work
0
long-term contracts required
Why We Don't Publish Flat Prices
Flat pricing looks transparent. In practice, it works against dental practices. Here's the honest reasoning.
Every Practice Is Different
A solo general dentist in a mid-size market and a 4-location DSO competing for cosmetic cases across multiple cities need fundamentally different systems. One flat price either overbuilds for the smaller practice or underperforms for the larger one; neither outcome serves the client.
You Should Only Pay for What Moves the Needle
If your practice needs a new website and reputation management, you shouldn't be paying for a full-stack CRM automation system you're not ready to use. We scope to your actual situation: the services that will drive measurable new patient growth in the next 90 days, not a bundled package built for the agency's convenience.
Marketing Should Tie to Production
We build every engagement around specific production goals: new patients per month, cost per new patient, chair utilization. Pricing is structured to align our incentives with yours: the better the marketing performs, the more value we deliver relative to the investment. That logic doesn't survive a one-size-fits-all price list.
What Determines Your Investment
Five variables shape every engagement scope. Understanding them helps you come to your strategy call prepared.
Practice Size & Locations
A single-location practice needs a focused local strategy. A 3-location group needs parallel systems for each market. A DSO needs multi-location architecture, centralized reporting, and location-specific campaign management. Scale drives scope, and scope shapes the investment.
Services Included
A website-only project and a full-stack engagement covering local SEO, Google Ads, CRM automation, reputation management, and social media are very different in scope. You choose the service mix that matches your goals; we scope accordingly.
Current Marketing State
Starting from zero (no website, no Google Business Profile, no CRM) requires a larger setup investment than optimizing and scaling an existing system. We audit your current marketing state on the strategy call and scope the setup phase to exactly what needs to be built or rebuilt.
Growth Targets
Modest, steady new patient growth and aggressive market-capture goals require very different levels of effort and spend. Targeting 15 new patients per month in a competitive metro market is meaningfully more intensive than maintaining 8 new patients per month in a suburban practice. Goals shape the engagement.
Ad Spend (Always Separate)
Paid ad budgets for Google Ads and Meta Ads go directly to those platforms and are never bundled into our management fee. We manage the campaigns; you fund the ad budget. Recommended minimums vary by market size and growth targets, and we discuss volume projections for each spend level on the strategy call.
How We Typically Structure Engagements
Most engagements fall into one of three tiers. Your exact scope and investment are confirmed on your strategy call.
Best for solo practices building a strong local presence
- Dental Website Development
- Local SEO
- Reputation Management
- Monthly Reporting
Best for practices ready to scale new patient acquisition
- Everything in Foundation
- Google Ads or Meta Ads
- CRM & GHL Automation
- Social Media Management
- Monthly Strategy Reviews
Best for multi-location practices and DSOs
- Full service stack
- Video Editing & content production
- AI Voice Agent integration
- Multi-location management
- Priority support & weekly check-ins
Every engagement is custom-scoped and priced on your free strategy call. Contact us to get a clear, tailored investment outlined in 30 minutes, no obligation.
What Every Engagement Includes, No Matter the Tier
These aren't upsells or add-ons. Every engagement ships with these six commitments as standard.
Dedicated Account Management
A real person who knows your practice, your market, and your goals: not a rotating freelancer or a ticket queue. One point of contact, always responsive.
Monthly Strategy Reviews
We review performance data and recalibrate strategy every month. What worked last quarter may need adjustment this quarter; we don't set and forget.
Transparent Reporting
Production-tied reporting, not vanity metrics. You see new patient calls, online booking conversions, cost per new patient (CPNP), and production lift, in plain language every month.
No Long-Term Contracts
Month-to-month after the initial engagement term. We earn the relationship with results every month, not by locking you into paperwork. Most clients stay because the system works.
No Hidden Fees
No per-user CRM charges, no surprise creative costs, no setup-tier upsells after you've signed. The scope we agree on is the scope you get, with every line item disclosed in advance.
Dental-Only Specialization
Every hour of work goes toward people who only serve dental practices. No cross-industry guesswork, no learning on your budget, no generalist playbooks applied to a dental market.
Cheap Marketing vs Marketing That Pays for Itself
The real cost of dental marketing isn't the monthly fee: it's what you get back. Here's the honest side-by-side.
The Real Question Isn't Cost: It's Return
One dental implant case is worth $3,000–$5,000 in production. A full-mouth reconstruction can exceed $20,000. A single Invisalign case generates $4,000–$6,000. Even a new patient who starts with a cleaning and exam, and stays with your practice, carries a lifetime value of $1,000–$3,000+ depending on treatment mix and recall retention. The math is straightforward: a marketing engagement that consistently drives high-value new patient acquisition pays for itself many times over within the first month of production.
Practices that treat dental marketing as a cost consistently struggle to justify the investment. Practices that treat it as a revenue driver, measuring cost per new patient against production per visit and patient lifetime value, consistently see 4 to 7x returns on their marketing investment. Every engagement we build is structured around specific new patient targets and production goals for exactly this reason. Vanity metrics aren't on our reporting dashboards because they don't show up in your bank account.
Your Investment
Custom-scoped engagement
Confirmed on your call
8–15
New Patients / Month
Typical managed engagement
$15K–$40K+
New Production / Month
Based on avg treatment mix
Illustrative example. Actual results depend on treatment mix, market, and practice capacity, all discussed on your strategy call.
How Much Does Dental Marketing Cost?
Dental marketing investment is custom-scoped to each practice: there is no single industry-standard fee because the right scope varies significantly by practice size, number of locations, services required, and growth targets. Ad spend for paid platforms like Google and Meta is always separate from the agency management fee and goes directly to those platforms. A one-time setup investment also applies to most engagements and varies based on how much foundational infrastructure (website, CRM, ad accounts) needs to be built or rebuilt.
The smartest way to evaluate dental marketing investment is against return rather than as a line-item cost. One new implant case is worth $3,000–$5,000 in production. A single Invisalign patient generates $4,000–$6,000. A consistent supply of new patients from a well-built marketing system pays for that system many times over within the first month of production. According to ADA practice management resources, new patient acquisition consistently ranks among the top growth drivers for independent dental practices. The marketing investment that delivers the highest return in 2026 is not the cheapest option: it is the engagement scoped specifically to your market, patient mix, and production goals. Book a free 30-minute strategy call with Dental Growth Ops for a custom scope and investment range, with no obligation.
Dental Marketing Pricing: Frequently Asked Questions
Straight answers to the questions dental practices ask about investment and engagement.
Let's Scope the Right Engagement for Your Practice
Book a free 30-minute strategy call. We'll audit your current marketing, understand your goals, and give you a clear, custom scope and investment, with no obligation, no pressure.
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